In his now famous 2007 blog post, Marc Andreessen made a bold statement, which he credited as Rachleff’s Corollary of Startup Success:
“The only thing that matters is getting to product/market fit.”
He went on to define product/market fit as:
“Being in a good market with a product that can satisfy that market.”
In the decade since, product/market fit has stuck as the descriptive phrase explaining one of the most important early goals of a startup: creating value for customers. Like any overused catch phrase, there are proponents and detractors. A catch phrase, like a framework, attempts to simplify the complicated, which is a risky endeavor.
To explore product/market fit, we are going to deconstruct Marc’s definition into three key questions about a startup: